Hi! My name is Celina

Hey! My name is Celina Lee, I’m a Functional Analyst for IBM Interactive Experience (iX) by day, a small online business owner by night, which means I’m immersed in the world of Digital Experience and Strategy during all my waking hours.

Simply put, I am passion about breathing life to concepts and improving the user experience for everything around me.

I’ve been running blogs in various forms for around 20 years now and felt I’d reached a point where I wanted a separate space on the internet to house my personal thoughts and ideas on all things UX/CX in the digital (and sometimes not so digital) world.

Welcome to my first blog post, where I’ve hopefully set enough context as to the intention of this blog~ If you want to know more about me, feel free to check out the About section 🙂 Please keep in mind that this is my own personal blog, all opinions are my own and my own only. Thanks for dropping by!